Fill The Void
PROJECT OVERVIEW
The aim of this project was to market a new media player called Void, where the core mission is to eliminate the void that can be left within peoples lives by the absence of music.
In a market largely featuring product led marketing, how do you market and communicate a new music player in a way which stands out to consumers?
Disrupting the typical product led visuals in the market, Void instead aims to communicate the vast black hole that can be left without music. The identity and campaign puts focus on the silhouette of the product, cleverly illustrating the solution.
SERVICES
Strategy / Naming / Brand Design / Art Direction / Industrial Design / UI / Web & Digital / Campaign
