Just Dirt
PROJECT OVERVIEW
Unilever were interested in exploring the potential behind the possible collaboration of its Persil detergent brand and the multi-national sports brand Nike, aimed toward the ‘sports savvy consumer.’
The challenge for this project quickly became obvious; find a meaningful tie, a true and authentic common ground between two vastly different consumer archetypes.
NikePersil. A co-brand created to further promote the performance of Nike, whilst demonstrating what more can be achieved when powered with the liberation offered by Unilever’s Persil Detergent.
SERVICES
Strategy / Brand Design / Packaging / Campaign
