Tastes Bad
PROJECT OVERVIEW
Gen Z see drinking as a taboo. It’s not cool. It’s a bad thing.
Introducing Noughty – nought percent lager for those who like to be bad.
A beer that appeals to a generation’s naughty side. Sure, being healthy is great. But so is a take-away every now and then, right?
Disrupting the typical Nolo (non-alcoholic / low alcoholic) market, Noughty offers young people the opportunity to shout about their decision to stay sober when they are out, not just blend in quietly.
SERVICES
Strategy / Naming / Copywriting / Brand Design / Web & Digital / Packaging / Campaign
