Highlighting the submark – a dynamic emblem that captures the brand’s core value of friendliness
The block highlight, inspired by the knock-out printing technique, brought character to titles
The Jump Sans typeface was created to bring an extra layer of branding to messaging
Every touchpoint, including customer delivery materials, were carefully designed to maintain a consistent brand experience
Considerable time was invested in creating a versatile sub mark
Designing a distinctive and easily recognisable J tailored to the business
Brand assets included hand-drawn illustrations
The pill device was created as a clear visual tool to showcase a wide range of services
A range of merchandise was produced to promote the new identity
Brand assets were assembled for use across social media
The project involved developing a new website built from the ground up